KS4: BTEC Enterprise
Intent
All businesses need enterprising employees to drive their organisations forward, to have ideas and initiatives to instigate growth, and to ensure that businesses survive in this fast-changing world. Enterprise is a key government focus and is set to form an important part of the UK’s global economic status, both now and in the future. Enterprise skills provide a fantastic progression pathway into a number of roles in an organisation and are transferable into all businesses.
Schedule of Learning
Module 1: Component 1 – Exploring Enterprises
- Learning Aim A: Understand how and why enterprises and entrepreneurs are successful
- A1 Size and features of SMEs
- A2 Markets, sectors, models and industries in which enterprises operate
- A3 Aims and activities of enterprises
- A4 Skills and characteristics of entrepreneurs
Module 2: Component 1 – Exploring Enterprises
- Learning Aim B: Understand customer needs and competitor behaviour through market research
- B1 Market research methods
- B2 Understanding customer needs
- B3 Understanding competitor behaviour
- B4 Suitability of market research methods
Module 3: Component 1 – Exploring Enterprises
- Learning Aim C: Understand how the outcomes of situational analyses may affect enterprises
- C1 PEST (Political, Economic, Social, Technological) analysis
- C2 SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
Module 4: Component 2 – Planning and Presenting a Micro-Enterprise Idea
- Learning Aim A: Choose an idea and produce a plan for a microenterprise idea
- A1 Choosing ideas for a micro-enterprise
- A2 Plan for a micro-enterprise
Module 5: Component 2 – Planning and Presenting a Micro-Enterprise Idea
- Learning Aim B: Present a plan for the micro-enterprise idea to meet specific requirements
- B1 Production of presentation
- B2 Delivery of presentation
Module 6: Component 2 – Planning and Presenting a Micro-Enterprise Idea
- Learning Aim C: Review the presentation of the micro-enterprise idea to meet specific requirements
- C1 Review of presentation
Schedule of Learning
Module 1: Component 1 – Exploring Enterprises
Learning Aim A: Examine the characteristics of enterprises
- A1 What is an enterprise?
- A2 Types and characteristics of SMEs
- A3 The purpose of enterprises
- A4 Entrepreneurs
Module 2: Component 1 – Exploring Enterprises
Learning Aim B: Explore how market research helps enterprises to meet customer needs and understand competitor behaviour
- B1 Customer needs
- B2 Using market research to understand customers
- B3 Understanding competitors
Module 3: Component 1 – Exploring Enterprises
Learning Aim C: Investigate the factors that contribute to the success of an enterprise
- C1 Internal factors
- C2 External factors
- C3 Situational analysis
Module 4: Component 3 – Promotion and Finance for Enterprise
Learning Aim A: Promotion
- A1 Elements of the promotional mix and their purposes
- A2 Targeting and segmenting the market
- A3 Factors influencing the choice of promotional methods
Learning Aim B: Financial records
- B1 Financial documents
- B2 Payment methods
- B3 Sources of revenue and costs
- 4 Terminology in financial statements
Module 5: Component 3 – Promotion and Finance for Enterprise
Learning Aim B: Financial records
- B5 Statement of comprehensive income
- B6 Statement of financial position
- B7 Profitability and liquidity
Learning Aim C: Financial planning and forecasting
- C1 Using cash flow data
- C2 Financial forecasting
- C3 Suggesting improvements to cash flow problems
- C4 Break-even analysis and break-even point
- C5 Sources of business finance
Implementation
What is an Enterprise? You will explore why enterprises are successful, looking at the impact of factors both inside and outside the control of the enterprise, and investigate ways in which situational analysis can be used to support decision making. You will discover how success can be monitored in a small or medium Enterprise (SME). This component will give you an understanding of the factors that contribute to a successful enterprise.
You will also use the research to consider a number of ideas before developing a plan for a realistic micro-enterprise activity. You will have the opportunity to plan how best to set up the chosen enterprise and how to fund it. You will need to take responsibility for creating and then delivering a pitch for your developed idea to an audience using your knowledge of business, and demonstrating entrepreneurial characteristics, qualities and skills.
Finally you will assess and analyse financial information in an enterprise context to monitor the performance of an enterprise and strategies to improve its performance. You will investigate cash flow forecasts and statements, exploring the effects that positive and negative cash flow can have on an enterprise, and suggesting ways to improve them. You will consider the different elements of the promotional mix in order to be able to identify target markets and put forward strategies that enterprises can use to increase their success in the future.
Impact
This course provides you with the opportunity to develop sector-specific knowledge and skills in a practical learning environment. The main focus is on the knowledge, understanding and skills required to research, plan, pitch and review an enterprise idea that includes:
- development of key skills that prove aptitude in planning an enterprise activity, including market research, planning, carrying out financial transactions, communication and problem solving
- knowledge that underpins effective use of skills, such as the features and characteristics of enterprises and entrepreneurs, and the internal and external factors that can affect the performance of an enterprise
- attitudes and ways of working that are considered most important for enterprise, including monitoring and reflecting on performance of an enterprise idea and own use of skills.
Assessment
Two internally assessed components of work (worth 30% each) , one externally assessed examination (component 3, worth 40%)
Students are graded for each component as Level 1 Pass, Level 1 Merit, Level 2 Pass, Level 2 Merit or Level 2 Distinction depending on the quality of coursework and marks achieved in the examination. Each grade is weighted in terms of points and the combined points from the three components determine their overall performance raging from Level 1 Pass up to and including a Distinction* (equivalent GCSE grade 7).
Exam Board Information
Pearson BTEC Level 1/Level 2 Tech Award in Enterprise (Equivalent to 1 GCSE)
For more information, please read our assessment recording and reporting cycle.
Additional Resources
- Google Classroom
- Course Specification
- Knowledge Organisers
- BTEC Tech Award Enterprise Student Book 2nd edition ISBN 978-1292279343
- Revise BTEC Tech Award Enterprise Revision Guide ISBN 978-12922456