Enterprise - Wilmington Academy

KS4: BTEC Enterprise

Intent

All businesses need enterprising employees to drive their organisations forward, to have ideas and initiatives to instigate growth, and to ensure that businesses survive in this fast-changing world. Enterprise is a key government focus and is set to form an important part of the UK’s global economic status, both now and in the future. Enterprise skills provide a fantastic progression pathway into a number of roles in an organisation and are transferable into all businesses.

Year 10
Year 11

Schedule of Learning

Module 1: Component 1 – Exploring Enterprises

Learning Aim A: Understand how and why enterprises and entrepreneurs are successful
A1 Size and features of SMEs
A2 Markets, sectors, models and industries in which enterprises operate
A3 Aims and activities of enterprises
A4 Skills and characteristics of entrepreneurs

Module 2: Component 1 – Exploring Enterprises

Learning Aim B: Understand customer needs and competitor behaviour through market research
B1 Market research methods
B2 Understanding customer needs
B3 Understanding competitor behaviour
B4 Suitability of market research methods

Module 3: Component 1 – Exploring Enterprises

Learning Aim C: Understand how the outcomes of situational analyses may affect enterprises
C1 PEST (Political, Economic, Social, Technological) analysis
C2 SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis

Module 4: Component 2 – Planning and Presenting a Micro-Enterprise Idea

Learning Aim A: Choose an idea and produce a plan for a microenterprise idea
A1 Choosing ideas for a micro-enterprise
A2 Plan for a micro-enterprise

Module 5: Component 2 – Planning and Presenting a Micro-Enterprise Idea

Learning Aim B: Present a plan for the micro-enterprise idea to meet specific requirements
B1 Production of presentation
B2 Delivery of presentation

Module 6: Component 2 – Planning and Presenting a Micro-Enterprise Idea

Learning Aim C: Review the presentation of the micro-enterprise idea to meet specific requirements
C1 Review of presentation

Schedule of Learning

Module 1: Component 1 – Exploring Enterprises
Learning Aim A: Examine the characteristics of enterprises

A1 What is an enterprise?
A2 Types and characteristics of SMEs
A3 The purpose of enterprises
A4 Entrepreneurs

Module 2: Component 1 – Exploring Enterprises
Learning Aim B: Explore how market research helps enterprises to meet customer needs and understand competitor behaviour

B1 Customer needs
B2 Using market research to understand customers
B3 Understanding competitors

Module 3: Component 1 – Exploring Enterprises
Learning Aim C: Investigate the factors that contribute to the success of an enterprise

C1 Internal factors
C2 External factors
C3 Situational analysis

Module 4: Component 3 – Promotion and Finance for Enterprise
Learning Aim A: Promotion

A1 Elements of the promotional mix and their purposes
A2 Targeting and segmenting the market
A3 Factors influencing the choice of promotional methods

Learning Aim B: Financial records

B1 Financial documents
B2 Payment methods
B3 Sources of revenue and costs
4 Terminology in financial statements

Module 5: Component 3 – Promotion and Finance for Enterprise
Learning Aim B: Financial records

B5 Statement of comprehensive income
B6 Statement of financial position
B7 Profitability and liquidity

Learning Aim C: Financial planning and forecasting

C1 Using cash flow data
C2 Financial forecasting
C3 Suggesting improvements to cash flow problems
C4 Break-even analysis and break-even point
C5 Sources of business finance

Implementation

What is an Enterprise? You will explore why enterprises are successful, looking at the impact of factors both inside and outside the control of the enterprise, and investigate ways in which situational analysis can be used to support decision making. You will discover how success can be monitored in a small or medium Enterprise (SME). This component will give you an understanding of the factors that contribute to a successful enterprise.

You will also use the research to consider a number of ideas before developing a plan for a realistic micro-enterprise activity. You will have the opportunity to plan how best to set up the chosen enterprise and how to fund it. You will need to take responsibility for creating and then delivering a pitch for your developed idea to an audience using your knowledge of business, and demonstrating entrepreneurial characteristics, qualities and skills.

Finally you will assess and analyse financial information in an enterprise context to monitor the performance of an enterprise and strategies to improve its performance. You will investigate cash flow forecasts and statements, exploring the effects that positive and negative cash flow can have on an enterprise, and suggesting ways to improve them. You will consider the different elements of the promotional mix in order to be able to identify target markets and put forward strategies that enterprises can use to increase their success in the future.

Impact

This course provides you with the opportunity to develop sector-specific knowledge and skills in a practical learning environment. The main focus is on the knowledge, understanding and skills required to research, plan, pitch and review an enterprise idea that includes:

development of key skills that prove aptitude in planning an enterprise activity, including market research, planning, carrying out financial transactions, communication and problem solving
knowledge that underpins effective use of skills, such as the features and characteristics of enterprises and entrepreneurs, and the internal and external factors that can affect the performance of an enterprise
attitudes and ways of working that are considered most important for enterprise, including monitoring and reflecting on performance of an enterprise idea and own use of skills.

Assessment

Two internally assessed components of work (worth 30% each) , one externally assessed examination (component 3, worth 40%)

Students are graded for each component as Level 1 Pass, Level 1 Merit, Level 2 Pass, Level 2 Merit or Level 2 Distinction depending on the quality of coursework and marks achieved in the examination. Each grade is weighted in terms of points and the combined points from the three components determine their overall performance raging from Level 1 Pass upto and including a Distinction* (equivalent GCSE grade 7).